Sunday, 25 March 2018

Event: Digital discussion @ The Black Olive, Yarm...

Hello lovelies!

Taking a sidestep away from my usual fashion chatter, I wanted to chat about a great event I attended on Thursday.  Slightly further afield from my usual stomping ground, my best blogging buddy Krissi and I headed to beautiful Yarm to swanky cocktail bar Black Olive for an evening of creative conversation (and free cocktails!).  Focusing on teaching both established and up and coming bloggers about the importance of SEO, ways to build a blog and a brand through social media and how to establish an online business, the evening was really interesting and a great insight into the importance of marketing for bloggers both old and new.

Krissi and I event ready

We heard first from James Pennington, company owner and founder of digital marketing company, Viral Effect.  Viral Effect offer a fresh take on marketing, focusing primarily on promotion through and the importance of social media to a brand or business.  Set up in 2012, Viral Effect now have thirty staff, and work with companies such as Dominos and Costa on both a local and national scale.  If you're thinking about building a brand online, they even offer social media training to ensure you are getting the most out of marketing your business.  It was really interesting and inspiring to hear James' story.

James talks shop

Next up was Jonathan Waters to tell us about his work at Eighty8 Design, a digital agency based in Middlesbrough who specialise in building creative and effective websites and packages for businesses of all shapes and sizes.  Jonathan told us about the importance of SEO and how to use it effectively, and how the manipulation of it changes depending on your platform of choice.  He also talked about keeping an eye on the changes in social media, the important differences between and and ways to stay on top of your blogging stats.  I found his talk really interesting, as I've recently acquired a job where a lot of this information is at the forefront of my consciousness (more on this in a later post, I promise!) so I'll definitely be putting a lot of what I learned into practice-thanks Jonathan!

Looking at the future of blogging and digital marketing with James

Social media with Sasha

Wrapping up the evening was Sasha Todd, who concentrated on the importance of social media to bloggers and her top tips for those bloggers who were just starting out.  From choosing the right camera and photo editing software, to understanding algorithms and facebook ads promotion for sponsored posts, Sasha's presentation was short and snappy but covered some great tips for getting that all important social media coverage just right, and we all know how important social media is for getting our posts out there!  Sasha was really friendly and approachable; we had a good giggle with her afterwards-well done girl on a great presentation!

A cocktail and a mocktail!

Finally I need to talk about the venue; Black Olive is gorgeous!  As a treat, us bloggers were treated to amazing canapés and free cocktails, and even though I was driving, the mocktails were also on point!  I really enjoyed my alcohol-free Cosmopolitan and Krissi was really complementary about her Pornstar Martini.  The food was sensational too; from goat's cheese balls, to asparagus wrapped in parma ham, crab cakes and yummy pizza, everything was absolutely delicious!  The supply of food and drink was endless and the staff were so helpful-an amazing venue all round, I'd certainly recommend it!

We ended the evening with some amazing live music (and a great little goodie bag too!).  It was such a fun, inspiring event-I learnt so much!

Thank you so much to Black Olive for having us and for the hospitality and to all of the speakers for what was a great evening full of amazing content.  Thanks also to Chloe Churchill (and Krissi) for the invite-I had such a great evening!

Until next time,

Kay xxx

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